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What's so fascinating about weird children'due south TV shows?

Young children can become transfixed by television programmes that adults find utterly baffling (Credit: Alamy)

They describe hypnotic worlds filled with acidic colours and baffling plot lines, just children'southward tv tin can requite us surprising insights into how our brains develop equally we grow upward.

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Pepi Nana stirs, and sits upwardly in bed.

"Tiddle toddle, tiddle toddle," she says, flapping her arms, and blinking a pair of enormous round optics. She walks over to the desk-bound, sits down, and, using the oversized pencil in her front pocket, scribbles a letter to the Moon.

"Tiddle toddle, please come to tea, and we can have a story. Yours lovingly, out of the window, Pepi Nana."

She steps onto the balcony of her toy firm, kisses the letter and watches it palpitate up into the night sky. What Pepi Nana doesn't know is thaton theMoon lives a waxy-looking creature with coal-black optics chosen Moon Baby. He has a fixed smiling and a blue Mohican. He reads her letter, pulls up the hood of his dressing-gown, and flies out of his crater towards World…

Nearly people have a favourite Goggle box show from childhood. If you're a parent, at that place's likewise probably a show that your children adore just yous find strange, or fifty-fifty a bit creepy. Correct now, for many parents, that show is Moon and Me. It follows the night-time exploits of a mismatched ready of dolls – including Pepi Nana, a soft pinkish onion chosen Mr Onion, and the milky, clown-like Colly Wobble – who come to life whenever the Moon shines.

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My 1.5-year-old nephew doesn't share this scepticism. As the episode nosotros're watching unfolds, he moves closer and closer to the screen, smiling, cooing, pointing and saying "Wow". My 8-year-sometime girl stares in slack-jawed wonder at it all.

What is it about these pre-schoolhouse Tv shows that makes them so captivating for young viewers, but and so strange to developed eyes? As a female parent, I've worried whether watching television at a young historic period is a salubrious childhood experience or a mind-rotting activity stunting my children's development. The fact that I don't understand these shows hasn't helped.

Just weirdness, it turns out, tin can be a good thing.

Young children's minds process information differently from adults' – what's weird for us is often highly engaging for them. A better understanding of these differences could assist create healthier, more engaging idiot box programmes, boosting children's understanding of the world as well as keeping them entertained. And it could also help us parents to make ameliorate decisions about the blazon of television nosotros permit our children watch.

Moon and Me, it turns out, is a product of research, informed by a collaboration betwixt the co-creator of the hit show Teletubbies – Andrew Davenport – and Dylan Yamada-Rice, a researcher specialising in children'due south education and storytelling, to study how children interact with toy houses.

Sesame Street employed developmental psychologists and education experts from the outset to help make every episode educational (Credit: Getty Images)

Sesame Street employed developmental psychologists and pedagogy experts from the outset to assistance make every episode educational (Credit: Getty Images)

Such directly collaborations between academics and children'due south Telly are not new. Sesame Street, which celebrated its 50th ceremony in 2019, employed developmental psychologists and pedagogy experts as role of the production team from the beginning. Co-creator Joan Ganz Cooney thought tv set might be used equally an educational tool to better prepare kids for kindergarten.

Past January 1970, merely a few months after it first aired, roughly a 3rd of two-to-5-year-olds in the The states regularly watched the evidence, with upwards of five million children tuning in to each episode. And although information technology was entertaining, every episode was – and still is – planned with specific learning objectives in mind.

"The Sesame mission is to help children grow smarter, stronger and kinder," says Rosemarie Truglio, a developmental psychologist who is senior vice president of curriculum and content at Sesame Workshop.

Has it succeeded? By the late 1960s, well-nigh US households endemic a boob tube, but whether they could spotter Sesame Street depended on where they lived, because in some areas it was circulate on Very High Frequency (VHF) channels, in others on Ultra High Frequency (UHF) channels. UHF signals were weaker, and some Television sets couldn't receive them, which meant merely around ii-thirds of Americans had access to Sesame Street.

"Just the human activity of beingness exposed to the show and watching information technology routinely increased schoolhouse performance among the children who were able to view information technology," says Phillip Levine, an economist at Wellesley Higher in Massachusetts, citing the results of a study he and Melissa Kearney at the Academy of Maryland published. They found that children who watched Sesame Street were more probable to be academically on runway, and less likely to be held back, than those who didn't. Crucially, admission to a VHF signal wasn't contingent on parents' wealth or education – factors which might have affected children'due south subsequently school performance. In fact, the report showed that children growing up in "economically disadvantaged" communities benefited the most from watching Sesame Street.

But non all boob tube is as concerned with children's instruction.

In the late 2000s, Angeline Lillard, a developmental psychologist at the University of Virginia in Charlottesville, was looking at how children's behaviour might exist affected by the ways television characters behaved. Her squad had been watching a lot of SpongeBob SquarePants – an American cartoon about a talking yellow sea sponge living in a pineapple at the lesser of the sea. The show is eclectic, to say the least, something that has helped it attain a cult post-obit with children and adults alike.

"We were watching a whole lot ofSpongeBob in lab meetings, and I felt I just couldn't become whatever work washed afterwards," Lillard recalls. "I idea: 'If that happens to me after watching it, I wonder what happens to 4-yr-olds.'"

This prompted her to start a new written report, looking at the impact of television viewing on children's executive function – a fix of cognitive abilities that include focusing attention, planning, deferring gratification and managing emotions. Compared to watching a dissimilar children's cartoon, called Caillou (virtually the everyday life of a four-year-sometime), or simply doodling on newspaper with crayons, watchingSpongeBob impaired four-year-olds' performance on various tests, including reciting a list of numbers in reverse, and learning to bear on their toes when being instructed to affect their head.

At the fourth dimension, Lillard idea it might accept been the fast-paced editing that was to blame. In the SpongeBob clip they used, the scene inverse roughly every xi seconds, whereas in Caillou it was every 34 seconds.

4 years later, she published the results of a more thorough follow-upwards study. It wasn't the speed of cuts that was problematic, but how much fantastical, physics-defying content they contained.

"Very early in life, if not innately, babies have a folk understanding of having things fall, or that if something pushes against something else, it is going to autumn down," Lillard explains. But what happens is that a car flies through the air, then information technology winds up in outer infinite, then suddenly they're skiing down a slope, they're under the sea, they pour true cat food out of a box and what comes out is far more than than could possibly have fitted inside the box… It's just one matter after another that can't mayhap happen in the real world. "Our brains aren't gear up to process all of that," says Lillard. "My clue is that the prefrontal cortex is working hard to figure all that out and and so POOF! Information technology tin't do it. It'south just not realistic."

Lillard stresses that they have simply observed a curt-term outcome – at that place'due south no direct evidence to propose that watching highly fantastical content will damage your child in the long run – merely children as quondam equally half dozen were affected (they haven't studied older children).

And it wasn't only SpongeBob. Martha Speaks – a programme about a domestic dog who gains the power to speak English later on drinking some alphabet soup, intended to teach children vocabulary – had a like effect, equally did a relatively ho-hum-paced cartoon called Picayune Einsteins, about four pre-schoolers helping a fairy put the Northern Lights dorsum in the heaven. Even well-intentioned educational programmes can backlash if their content isn't age-advisable.

Young children's attention is attracted towards very different things compared to adults so television shows use this to help them follow what is going on (Credit: Alamy)

Immature children's attention is attracted towards very different things compared to adults then television shows utilise this to help them follow what is going on (Credit: Alamy)

A series of photographs appear on the screen: two yellowish wooden ducks confronting a white background; two turtles swimming underwater; two king of beasts cubs in the African savannah. Soothing classical music plays in the background.

This is a curt clip from Baby Einstein: Numbers Nursery, which aims to innovate infants to the numbers 1 to v, and I'm watching it with Tim Smith, a developmental psychologist at Birkbeck Babylab in London.

Smith tells me his colleague showed this video to six-month and 12-month-olds, tracking their gaze to gauge their involvement in the images and whether they were looking at both objects, which is plain important if you're trying to teach the concept of "two". After watching the clips, they would ask the parents what they thought of them.

The parents would say, "I actually liked the bits with those king of beasts cubs and the turtles, those were really cute. My little one adored those bits as well." But the researchers noticed that the children seemed uninterested in these scenes.

Smith thinks this is because toddlers' immature visual systems struggle to selection out the creatures from their backgrounds. He shows me a second sequence developed by another colleague, who worked with a goggle box company called Abbey Home Media.

A 2D cut-out of a lamb spins downwardly onto a plain green screen while the narrator says: "It's a lamb." The same thing happens twice more than. Then the whole sequence repeatsagain, only this time the narrator says "One, two, three," as each lamb lands. It's boring. Information technology's repetitive. But when the aforementioned babies who watched Infant Einstein were shown this, their eyes tracked the arrival of each lamb, suggesting that they were engaged and following it.

A memory floods back to me: sitting on the sofa, trying to get my own young kids to watch the BBC nature documentary Bluish Planet. At the fourth dimension, information technology seemed relaxing, educational – surely real porpoises and polar bears are far amend than endless repeats of Peppa Squealer? But they seemed completely uninterested. Now I know why.

Smith pulls upwardly a different video. A three-year-old daughter in a pink patterned cardigan sits on her mum's lap watching TV. Another window shows what she's looking at: Waybuloo – a British-Canadian children's TV series, featuring four CGI blithe characters with unnaturally large heads and eyes, floating around a fantastical land called Nara.

The girl is hooked up to eye-tracking equipment, and, every bit the freakishly cute "Piplings" float around, her eyes precisely track their movements, confirming that it'due south these creatures, rather than the mountains or copse in the background, that have engaged her interest. Smith tells me Waybuloo is so effective that Babylabs around the world now employ a prune from it, or like children'south cartoons, whenever they need to draw the attention of a kid dorsum to what they want them to look at on the screen.

Children's TV characters often have large, simplified faces and use bright colours to enable infants' sluggish attention systems to keep up (Credit: Getty Images)

Children'due south TV characters often have big, simplified faces and utilize bright colours to enable infants' sluggish attention systems to keep upward (Credit: Getty Images)

The Telly screen flickers. Now the petty girl is watching a picture show of three women spaced out in a line, each holding a brightly coloured ball. Smith points out the girl's eye movements. To start with, she looks at each of their faces in plow. Now, as the women begin to trip the light fantastic toe on the spot, her attention switches between them. Adjacent, the women take information technology in turns to throw their ball in the air or milk shake it from side to side, the daughter'southward attention drawn to these bright, moving objects.

I watch earlier footage of the same girl when she was just a year former. Her enormous brownish eyes show a gaze that is more sluggish, less coordinated, drawn less to faces and more towards any motility on the screen – and to those brightly coloured assurance.

It's a subtle difference, but if you lot desire to concenter a young child'southward attention towards an object or character, you have to point all the visual information in a scene towards it or they volition struggle to follow the story. That's why children's Tv set shows take big caricatured faces, often with things sticking out of their heads. "So when they motion their heads, there's a lot of peripheral motion," says Smith. "There'south also lots of luminance and color contrast that guides their attention to it. You're helping them to find the thing they're interested in."

In 2014, he published a study showing how closely attention-grabbing features, such as colour, brightness and motion, matched the location of the main speaking character in frames from children's Telly shows, compared with six developed shows. "Nosotros wanted to see whether the producers of these children's shows have, through trial and mistake, developed techniques that effectively assist infants to empathize and process data," Smith was quoted as saying at the time.

They had. Dent down the activeness enables infants' sluggish attentional and visual systems to go on upwards. And characters' eyes tend to exist very clearly marked, the outlines of their faces often set up confronting white, or uniform-coloured backgrounds, making them stand out fifty-fifty more than.

Information technology means that even with a very primitive visual system, you're withal able to very quickly identify that main speaking character. This makes it easier for children to follow the story and potentially learn from information technology.

Andrew Davenport – the producer of Teletubbies and Moon and Me – studied spoken communication therapy at university, but his real passion was drama.

Upon graduating, he and a friend set upwards a theatre production company, and it was through this that he landed a task as a writer and puppeteer on a Ragdoll Productions evidence called Tots Television receiver. The testify, which featured three ragdoll friends, their pet donkey and a mischievous domestic dog, won 2 BAFTA awards, finding audiences in the UK, Usa, Central and South America. Simply information technology was nothing compared to what Davenport did side by side.

The Teletubbies obtained worldwide appeal perhaps because it was specifically designed for one and two year olds (Credit: Getty Images)

The Teletubbies obtained worldwide entreatment perhaps because it was specifically designed for one and 2 yr olds (Credit: Getty Images)

Teletubbies was the Idiot box equivalent of a Hollywood blockbuster, going on to air in over 120 territories in 45 different languages. Tinky Winky, Dipsy, Laa-Laa and Po were inspired past a trip to the Smithsonian Establishment in Washington with Anne Wood, founder and creative manager at Ragdoll. They wandered into an exhibition well-nigh space and Davenport said, "Isn't it weird how they put all this engineering into the spacesuits, and when you lot see them walking nigh in them, they look equally much similar babies in nappies equally anything."

The Teletubbies were conceived as technological babies, set in a technological superdome. Even the windmill on the hill is a nod to i of the first pieces of technology children run across: a pinwheel on their pram. Their bodies were painted bright fluorescent colours, because that seemed to fit with the applied science theme, equally did putting the TV screens on their stomachs – TVs that showed videos of children doing elementary activities out in the existent world.

"For me, Teletubbies is entirely around that early on stage of life when the kid is coming to grips with their own torso and their own physicality: walking, talking, running, falling over – all of the things that the Teletubbies did," says Davenport. The greenish-hilled set up was designed to accentuate the depth of the physical infinite they inhabited, and much of the show but involved the Teletubbies coming and going and popping upwardly and down, playing with those physical concepts.

Some adults, however, didn't get it. The prove was accused of "dumbing down" children's Television and criticised for its constant repetition, poor plots and lack of sense of identify. But that was exactly the point. Teletubbies was mayhap the offset TV prove specifically designed for one-to-two-twelvemonth-olds. One Norwegian Tv set executive has described it equally "the near market-oriented children's programme I've ever seen".

Davenport and Wood had learned the visual equivalent of baby talk. If the Teletubbies are weird, it'due south because – visually and developmentally – so are infants.

For Wood, the design of shows similar Teletubbies is intuition combined with years of trial and error. "I think the only skill I have, if I have one, is beingness able to watch a screen like a three-year-onetime might. It is nearly knowing when to break, how long to pause for, how to make that comic, how to use anticipation."

Although children live in the same earth every bit us, they perceive information technology differently. A piffling girl with a baby brother might posit that all babies are born boys, and then turn into girls, for instance. Or that houses autumn down to Earth and then walk into position, using their legs. "You can encounter how young children will frequently say things that we think are funny considering their perception is that X is the example, when in fact Y is the example. That difference needs to be respected, but equally it can be the stuff of content," says Wood.

Engaging with what children are watching on television may be a good way for parents to help their youngsters learn more (Credit: Alamy)

Engaging with what children are watching on television may be a expert fashion for parents to assistance their youngsters learn more (Credit: Alamy)

Often, her programmes are designed as a conversation betwixt the television receiver and the children watching it. "When people objected to Teletubbies, we used to say: 'Wait, Teletubbies empathize babies, and babies sympathize Teletubbies. If you're watching Teletubbies without a child, you are only getting i half of the chat.'"

She cites the start of the bear witness, where a boat goes out of frame, then comes back in, and so goes out of frame again. "That sequence is well-nigh playing a peekaboo game with a very immature child: Where'southward the boat gone? Here it is, coming back once again." A recent survey found that a game of peekaboo is the surest way to make a babe laugh.

Later the success of Teletubbies, Davenport and Woods moved on to In the Night Garden, which Davenport describes every bit a "contemporary nursery rhyme" aimed at two-to-3-year-olds. "It'south that phase where the child has come up to grips with the physicality of the world and is now fascinated with the idea of turning what it knows on its caput in an abstract way – the time when plant nursery rhymes, language play, symbolic play, toy play commencement to become the matter." Each grapheme is designed to stand solitary, only like Humpty Dumpty or The Sometime Adult female Who Lived in a Shoe do in a volume of plant nursery rhymes.

The fundamental graphic symbol, Iggle Piggle, represents a kind of "every-child", who lollops around trying to make sense of it all. Davenport says he was inspired by a little girl who used to say "Iggle Piggle Iggle Piggle Iggle Piggle" whenever she was excited. At that place'due south also Makka Pakka, a biscuit, round-bodied beast, with a penchant for collecting piles of rocks and washing things with a sponge.

Davenport is fascinated by the idea of accessing his audience through their ain preoccupations and interests. Rock-collecting was a childhood hobby of his, while the obsessive washing is non about cleanliness merely engaging with an activity that many young children detect challenging: washing their faces and getting prepare for bed. "The thought is that you can create these little nuggets of activity, routine, rhyme or song which get something that parents and children can share together to get through something that might be tricky or difficult," he explains.

Many parents worry about the television their children are watching but some studies show that the right kind of programming can have positive effects (Credit: Alamy)

Many parents worry about the television their children are watching but some studies show that the right kind of programming tin have positive effects (Credit: Alamy)

I remember In the Nighttime Garden'southward opening sequence – which involves a rhyme about a little gunkhole no bigger than your mitt circumvoluted round and effectually in the ocean, while an adult traces circles on a child's palm. It was a failsafe mode to put my son to sleep. When I tell him, Davenport sounds genuinely moved. "When these things are working, they practice become components of the relationship betwixt the parent and the child".

Davenport has seen his godson using Makka Pakka's song as a way to launder his hair and confront. "When you find that something is useful, that'south obviously incredibly satisfying and rewarding," he says.

This is what led him to approach the University of Sheffield during the development of Moon and Me. He'd read a report where two groups of children were taught a lesson including either standard materials or some involving the Teletubbies. Those working with the Teletubbies cloth seemed far more than engaged than in their normal lessons – in one case a child who barely spoke and hardly took part in class activities returned their completed chore request for another one.

"If you approach children through their own civilization, rather than imposing your culture on them, they are much more than motivated and more interested," says Davenport.

Having read about the work with Teletubbies, and becoming intrigued by the idea of child civilisation, he approached the researchers about doing a written report to learn more about how contemporary children play with toy houses. The result was his collaboration with Dylan Yamada-Rice, now at the Imperial College of Art in London.

Moon and Me is aimed at a broader age range than either Teletubbies or Night Garden. Information technology's a tale nigh a toy house coming to life at night, of the sort that were popular in the 1940s and 50s.

"There is still a full general assumption that stuff tin can be fabricated for adults and just dumbed down for kids without looking specifically at the needs of that immature audience," she says. Simply if you desire them to learn anything from it, y'all need to find means of engaging that young audition.

"If you can't believe in the depth of the character and that i character deeply cares about some other grapheme, and so you lot're non going to be very effective in maintaining children's interest. And if you don't believe in that character, then yous're not going to intendance that they are writing a letter to the moon."

Children who were taught lessons using materials involving the Teletubbies were far more engaged than those without according to one study (Credit: Getty Images)

Children who were taught lessons using materials involving the Teletubbies were far more engaged than those without according to one study (Credit: Getty Images)

Yamada-Rice joined together 2 large toy houses from the department store John Lewis, and fitted them with tiny cameras, pointed not at the children but at the toys within the houses. They so assembled a grouping of one-to-five-year-olds from different cultural backgrounds and fix them loose on the toys, recording how the toys were moved, what the children were saying as they played with the characters and what voices they were giving them.

I affair they noticed was the children's preoccupation with transitions: going up and down the stairs; in and out through the front door; into bed for sleep and back out again; and the importance of sitting downwards for tea. Another observation was how the children often had multiple scenarios occurring on different floors of the houses. "Maintaining them all was a bit like spinning plates," says Davenport. "So, a shot which recurs a lot in Moon and Me is of the whole house with all three floors exposed, so you can meet the characters on the different floors and stairs".

I sit down down with Tim Smith and watch an episode. There's the narrator tucking the various characters into bed on the unlike floors of the house. There'southward Moon Baby ringing the front end doorbell and Pepi Nana letting him in. At that place'due south a shot of Pepi Nana walking down every step of a staircase.

Smith points out the moonlight lighting up Pepi Nana's confront equally she sits up in bed; the use of noises, such equally Colly Wobble's tinkling bong, to cue viewers' attention and prompt them to seek him out; the adult narrator request "What's side by side?" as Mr Onions lays the table, and and then a subtle flash of movement near the cups. All of these, he says, assistance engage the kid's attention and assist them to follow the story.

Young children can become transfixed by television programmes that adults find utterly baffling (Credit: Alamy)

Immature children can go transfixed by television programmes that adults find utterly inexplainable (Credit: Alamy)

There are subtle lessons woven into the fabric of Moon and Me, such as the art of structuring a letter, and telling a story – core principles of early-years pedagogy – or Pepi Nana climbing into a tub, which rolls away, and and so popping out of it over again, which helps teach about object permanence. Davenport tells me his shows aren't intended to exist "educational". His audience, he says, is pre-educational. He strives to provide what he describes as "the "unfatiguable" exercise of heed".

Here's the general dominion: before the historic period of 2, kids won't get much out of TV – unless an adult is sitting with them, helping them to sympathise it.

"The way nosotros tend to make tv set for kids is to create stories through a narrative that unfolds over fourth dimension with characters interacting," says Heather Kirkorian, a developmental psychologist at the Academy of Wisconsin in Madison. "That kind of traditional narrative format probably won't work very well for kids under ii." If they watch too much Boob tube, this could even undermine their development past discouraging them from interacting with the existent world.

From historic period ii or 3 until they are five, children can follow simple plots, but not circuitous moral lessons, such as a bully getting his or her come up-uppance at the terminate. "Kids at that age are not really able to be like, 'Oh, here's this groovy, and he'south so mean, and I don't want to exist like him because I'1000 learning that that'due south bad,'" says Polly Conway, senior Idiot box editor at Common Sense Media, an American organisation which tries to assist parents navigate this complex maze. Rather, these young children may try to emulate the bad behaviour. "What they need to see is someone like Daniel Tiger [a popular American-Canadian cartoon character] simply going through this 24-hour interval and learning to tie his shoes, maybe saying hello to his grandfather."

Schoolhouse-age children can cope with more complex plots and moral lessons. "Certainly, the eight-to-12 age group are able to run into that negative behaviour and empathise that the bulletin is 'Don't do this negative behaviour'," says Kirkorian. Notwithstanding, they may nevertheless struggle with jumps in time, such as flashbacks. In fact, it'due south non until around age 12 that children begin to have adult-like comprehension of what they see on the screen. Her inquiry suggests that toddlers may gain more from simple interactive apps, like games or fifty-fifty video chats, than from TV shows.

"All television set content is teaching something. The question is what is it teaching?" Joan Ganz Cooney, the co-creator of Sesame Street, used to say. A lot of content nevertheless portrays unhelpful stereotypes nigh, say, what girls and boys tin exercise, or features violence. "It'south very different from an adult brain where you can say, all correct, this is merely one-act and this is fun," says Rosemarie Truglio of the Sesame Foundation.

The characters from In the Night Garden are intended to have the same preoccupations and interests as the young audience who watch them (Credit: BBC)

The characters from In the Dark Garden are intended to have the same preoccupations and interests as the young audience who watch them (Credit: BBC)

Truglio says the best way for kids to watch the programme – any programme – is with a caregiver. That way y'all can reinforce the educational messages they are getting from the Goggle box set. Co-watching with older kids can too be tin can be useful, because if you spot them enjoying something with dubious morals or stereotypes, so you can open a discussion nearly it.

A lot of studies have shown that standard developed-focused course will pb to very poor transference of knowledge to the real world, Tim Smith tells me. Just you lot can overcome that, either past having the prove engage with the young children, for example by request them questions, or, more than importantly, by having another person there. Children tin can exist highly engaged and cognitively active, but their attending is always limited, says Smith. He suggests occasionally pressing pause, giving children the time to appoint and discussing what they're watching.

As a mother of two, all of this sounds good in principle. But sometimes we just desire some peace and quiet. Sometimes nosotros've got stuff to do. Sometimes we've been playing with them for iii hours and demand a pause.

When I was young, kids' Television set was simply bachelor for a few hours a day. Then along came Nickelodeon and the Disney Aqueduct. Now information technology'south YouTube and Netflix on need.

I'chiliad reassured that occasionally employing Iggle Piggle or Moon Baby is unlikely to be harmful. Only I'chiliad also inspired – to not necessarily switch off when the TV or iPad is switched on. Considering with a piddling more try from me, it tin exist something even better: a weird world that we can explore together.

* This is an edited version of an commodity that was kickoff published pastWellcome on Mosaic and is republished here under a Artistic Commons licence.

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Source: https://www.bbc.com/future/article/20191206-why-children-find-weird-television-so-mesmerising